DMi Keeps Growing – Meet Affiliate Marketing Manager Vince Santacrose

DMi Partners keeps growing! As you know, our agency is only as interesting as the talented people working here; our newest team member is an all-star affiliate marketing manager, a fan of contemporary Israeli cuisine, and a freestyle rapper. Ladies and gentlemen, meet Vince Santacrose. If you could meet anyone from any time period, who … Continue Reading »

For Marketers’ Eyes Only: Magento 2 Features Magento 2 Released a Handful of Upgrades that Make Everyday Marketing Easier

Magento 2 Features

Migrating to a new platform can be a hassle, but if you’re a marketer, you’ll love some of the new specs in Magento 2. Features on e-commerce platforms are often often made with only consumers in mind (and rightfully so!); however, from better user engagement to out-of-the-box SEO features, we think Magento released its new version … Continue Reading »

Marketing News: DMi’s Week in Review (July 2-8)

Agency News It was a slow week for agency news, but PR giant WPP made a splash by merging two of its agencies, Possible and Wunderman, to better serve enterprise clients. The two agencies will partner predominantly on WPP’s Amazon and Microsoft accounts. Read more – http://www.adweek.com/agencies/wpp-is-combining-2-of-its-agencies-possible-and-wunderman-to-form-a-digital-powerhouse/ Social Media News Instagram released a new feature—you … Continue Reading »

Marketing News: DMi’s Week in Review (June 11-17)

Agency News The most interesting man in the world now drinks tequila; Jonathan Goldsmith, the original face behind Dos Equis’ iconic campaign, has signed with Astral Tequila for a new campaign. His new line? “I told you, I don’t always drink beer.” Read more – http://adage.com/article/cmo-strategy/original-interesting-man-reprises-role-tequila-ad/309395/   McCann has been fired by the Philippine Department … Continue Reading »

No, Facebook Isn’t Trying to Kill TV Ad Revenue

Facebook recently teamed up with Kantar Worldpanel on a study, and the findings probably won’t surprise you—you should spend more on Facebook advertising. If you can look past the self-serving nature of the results, Facebook and Kantar offer some genuinely interesting data. The study involved 13 fast-moving consumer goods (FMCG) brands—including giants like Procter & … Continue Reading »