DMi Partners offers
effective online campaign
conception and management
that builds businesses.

About Us

Our People

Patrick M. McKenna, Chief Executive Officer

Patrick's primary goal as DMi Partners' CEO is to maximize growth: in profitability for clients, in performance for employees and contractors, and in DMi Partners' top and bottom-line.

After graduating cum laude from Harvard University, Patrick worked for Joseph P. Kennedy II's Citizens Energy Corporation where he participated in the start-up of two healthcare ventures. Shortly after returning to Philadelphia, Patrick founded DMi Partners with Adam Weil and his college roommate, James Delaney.

Patrick weaves the Ignatius principle of community service into both his daily life and DMi Partners' culture. He is a member of the Board of Trustees at YouthBuild Philadelphia Charter School and PHMC subsidiary, The Bridge. He is also a lifelong volunteer at the Hole in the Wall Gang Camp and annually organizes DMi Partners' participation in the Martin Luther King Day of Service.

Patrick lives in Center City, Philadelphia, with his wife, Michele, and their five children.

James Delaney, Chief Operations Officer

When James Delaney wrote his first resume as a senior at Harvard University, the objective read: "To be part of a developing company that engages in e-commerce, e-communications, and e-business software and services." Unlike most college seniors, not only did he just become part of a company, he became a founding partner of DMi Partners.

As Chief Operations Officer, James is primarily responsible for network administration, finance, accounting, and software development. Before teaming up with Patrick and Adam to form DMi Partners, James worked with J.G. Wentworth, an advanced funding company located outside Philadelphia.

A former national rowing champion, James relaxes by hitting the gym or playing basketball. He and his wife, Erica, live in Center City, Philadelphia with their two children, Viviene and Cormac.

Brian McKenna, Executive Vice President, Education Marketing

As Executive Vice President of Education Marketing, Brian oversees marketing for the college and university segment of DMi Partners. His strong work ethic combined with his personal motto, "the day is not done until all have had fun" embodies the "work hard, play hard" spirit of DMi Partners.

Brian McKenna understands that the ability to effectively communicate is crucial in his position. He attributes his leadership skills to his years spent working as a counselor at the Hole in the Wall Gang Camp and from his teammates on the rowing teams at St. Joseph's Prep and Princeton University.

Brian currently lives in Queen Village, Philadelphia with his wife, Kate. When he is not generating leads for our school partners, he spends his time playing flag football, pick-up basketball, and watching the Phillies.

Amy Smerdzinski, Network Manager

Amy Smerdzinski is responsible for managing DMi's CPA Café. As Network Manager, she works closely with our Client Reps and Affiliate Managers to execute the goals and budgets for our campaigns. She has been a part of the DMi team for over 3 years. Her favorite thing about coming to work each day is that every client needs something different, and she enjoys the challenges and creativity of finding the right solution for each individual campaign.

Originally from Northern Virginia, Amy decided to go south for college and chose Wake Forest University, where she graduated with a B.S. in Communications while also playing four years of varsity soccer. After North Carolina, she continued south to Orlando, Florida for a marketing internship with Fox Sports. Missing the cold and the snow (Yes...she loves snow!) she headed back up north and landed in Philly.

Amy spends her free time coaching youth soccer in the area and still shows off her skills from time to time on the DMi intramural soccer team.

Kevin Dugan, Director of Client Services

As Director of Client Services, Kevin has devoted his time to managing and optimizing marketing campaigns for DMi Partners' larger agency accounts, including PwC, Mitchell & Ness, J.G. Wentworth, Teleflora, Loan Value Group, Gerber Life Insurance, and Broadview Networks. He specializes in reporting and analytics, search engine marketing, media buying, email marketing, and digital media/sales funnel optimization. He is also responsible for finding new opportunities for growth and expansion.

After earning his B.S. in Psychology from Harvard in the Spring of 2006, Kevin returned to Philadelphia to start his career in online marketing at DMi Partners. He currently resides in the southwest Philadelphia neighborhood affectionately known as "The Devil's Pocket" with his wife Maria. Kevin is a regular contender for the DMi Partners' Ping Pong Tournament Trophy and is a star player of the company soccer team. He spends his free time running, cooking, and stressing about Philly sports.

Michael Kelch, Controller

Michael Kelch oversees the daily running of the accounting and finance team. Michael joined us in February of 2010 as a Junior Accountant, and has worked his way up through the department to become the go to individual for all matters accounting, and the team's Excel guru. He loves the black and white of numbers and enjoys crafting reports across different divisions of DMi, in an effort to more quickly extrapolate patterns and trends for us to monetize.

Born and bred in Northeast Philadelphia, Michael attended Holy Family University, where he was named one of the PICPA's outstanding seniors in 2009. He graduated Magna Cum Laude with a B.S. in Accounting and has since gone on to complete the CPA examination.

When he's not crunching numbers or building spreadsheets, Michael spends his free time traveling the world and learning to cook new things. He is also a member of the DMi intramural soccer team and is working to improve his golf game (down to a 25 handicap)! He now lives in Philadelphia's Roxborough neighborhood with his wife, Melissa and their adorably annoying dog - a doxiepin named Luna.

Beth Harless, Director of Business Development

As Director of Business Development, Beth oversees day-to-day operations of the sales department, leading her team and cultivating new customer relationships. She is responsible for developing and executing on annual sales quotas, as well as forecasting volume and profit for both new and existing products. Since taking on this role in 2012, Beth and her team have cultivated unprecedented growth in the number of clients on DMi's roster as well as increased revenue year after year.

Beth graduated from The University of Central Florida where she was a member of the Division 1 soccer program. Previous to joining DMi, Beth, Dwight Howard and Jameer Nelson, teamed up to put butts in the seats through a superior product and even better sales team at the Orlando Magic.

Beth spends her free time reliving her glory days playing in co-ed sports leagues (futbol and football) and volunteering with youth teams. When she takes off her spikes, you can find her frequenting Philadelphia's best establishments, local parks, music venues and speeding down the city's bike lanes. Beth currently lives in South Philly with Maurice, her dog trapped in a cat's body.

David Lachowicz, Creative Director

David Lachowicz is an award winning Creative Director from the Great Northeast that specializes in identity, brand development and user experience. He has spent the past eight years honing his craft in both branding and interactive platforms which span across an array of markets ranging from B2B to gaming and hospitality. He and his team are responsible for providing all of DMi's creative & front-end development, maintaining superior quality and providing a constant enhancement to our imaginative scope.

David lives in Norristown with his longtime girlfreind, Amanda, and their puppy, Ashton (a girl, not a boy, and named for the cigar, not the Actor). His love of cigars, craft beer and scotch is trumped only by his passion for Philly sports. When he's not getting his heart broken by the Phillies, you can find him looking for innovative ways to implement strategic, conceptual creative that hits client objectives while maintaining a seamless user experience.

Peter W. Hilton-Kingdon, General Counsel/Chief Legal Officer

Peter W. Hilton-Kingdon oversees all of DMi Partners legal matters. He handles commercial disputes, governmental/regulatory compliance, corporate and employee matters, drafting and negotiating contracts, and risk management.

Peter has been General Counsel/Chief Legal Officer since July 2009. Before joining DMi, Peter was an Assistant General Counsel overseeing litigation at American Financial Realty Trust, a publicly traded real estate investment company.

Prior to working at American Financial, Peter was an attorney in the Washington, D.C. office of Wilmer Cutler Pickering Hale and Dorr, LLP (predecessor to WilmerHale).

Peter is a graduate of the Dickinson School of Law at PennState and is licensed to practice in New Jersey and Maryland. He also a member of the Board of Directors for the Friends Child Care Center serving as the Treasurer plus is a member of the host committee for the Support Center for Child Advocates.

Peter spends his free time with his family and enjoys traveling, reading, fly-fishing and photography. He lives in the Fairmount section of Philadelphia with his wife, Kathy E. Ochroch, their son Alexander and their dog Coleman.

Brianna Kelly, Vendor Relations Manager

Brianna Kelly, Vendor Relations Manager, oversees DMi Partners phone-based education marketing. Through her day-to-day call center management, she ensures script adherence and quality assurance, helping to deliver our clients higher quality leads. Brianna also focuses on building and maintaining strong and collaborative relationships with DMi Partners vendors.

Brianna graduated from Florida Atlantic University with a BA in Elementary Education. While on the Florida Atlantic swim team, Brianna earned three Hardest Worker Awards, was named MVP, and acted as Team Captain. Her competitive swimming cultivated the work ethic, dedication, and motivation that she employs every day at DMi Partners.

Originally from Glassboro, NJ, Brianna now lives in Delray Beach, Fla. and has been a part of DMi Partners Boca Raton team since 2008.

Zach Labenberg, Business Development Manager

Zach is responsible for establishing and growing new business relationships for DMi Partners. He works closely with clients, developing dynamic marketing strategies to identify valuable prospective consumers and connect them with clients' brands. He is dedicated to transparency, honesty, and the establishment of mutually beneficial business relationships.

Prior to joining DMi Partners, Zach held the Advertising Manager position at The Temple News. He attended Temple University and graduated with a B.S. in Advertising and Account Management, Minor in Business Administration.

Zach prides himself as an intramural kickball & soccer aficionado. In his free time he enjoys watching the Phillies, eating, drinking, and being merry. He is known around the office for his insatiable desire to get laughs and his "quantity over quality" approach to joke telling. Originally from Allentown, he now lives in the Philadelphia Art Museum area with his fiance, Jess.

Travis Laborde, Lead Developer

Travis Laborde, Lead Developer, is responsible for guiding DMi Partners software development efforts. As mentor to the development team, he helps to shape and implement the technology that keeps the company running smoothly and efficiently.

Prior to joining DMi Partners, Travis was Director of IT at J.G. Wentworth. It was there that he met and made a lasting impression on James Delaney, founder of DMi Partners. James recruited Travis to lead the company's growing team of developers in 2009.

Travis' expertise has earned him much notoriety in the software development community. He is often a top ranked speaker at developer events, is leader of the PhillyNJ.Net user group, and regularly helps to organize Philly Code Camp events.

Travis enjoys programming, playing computer games, and spending time with his family. He currently lives in Mickleton, NJ with his wife, Jessica, and two sons, Carter and Parker.

Ginger Martinez, Director of Publisher Network

Ginger Martinez is responsible for developing and maintaining DMi Partners' network of premium lead generation publishers. As our Media/Marketing Manager, Ginger seeks out the best publishers to deliver our advertisers high quality traffic on a CPL basis through co-registration, email, search, social media, mobile, and display advertising.

After graduating from Instituto Universitario Rodolfo Loero A. in Venezuela with a B.S. in Marketing and Advertising, Ginger moved to the US to achieve the American dream. When she joined DMi Partners, she brought with her years of experience in relationship management, strategic sales, media planning, and team building.

Ginger spends her free time shopping and hitting the gym. She is the proud mother of two children, Jorge and Ginger, whom she lives with in Parkland, Fla. Originally from Maracay, Venezuela, Ginger is fluent in both English and Spanish.

Our Clients

Shell

Shell Oil Company, the largest oil and gas company in the world, executes a quarterly sweepstakes program. "Fuel for a Year" is an acquisition channel for their loyalty marketing efforts.

Shell partnered with DMi, conducting an online, lead-generation campaign leveraging a diverse media plan which exposed millions of consumers to the program. The partnership generated hundreds of thousands of highly engaged new members in 2013 alone.

Shell

Mitchell & Ness

Established in 1904, Mitchell & Ness is a premier sports clothing company under adidas Group. Mitchell & Ness produces jerseys, apparel and headwear for the NBA, NFL, MLB, NHL and NCAA.

DMi Partners has worked closely with Mitchell & Ness for over 10 years, providing them with an e-commerce solution that incorporates web development, design, merchandising, strategy and interactive marketing services.

Micthell & Ness

BridgeCore Energy

BridgeCore Energy is a new solar energy website that finds a way for people to not only go solar, but save money doing it.

DMi has partnered with BridgeCore by handling everything on the marketing front. What started as an idea quickly turned into an identity, logo, brand, and finally a spanking new fully responsive website. We look forward to working with Bridgecore through the life of the company, and moving onto the next steps in making them a household name.

BridgeCore

Huggies

With 10 years of experience targeting new mothers, DMi Partners has conducted a successful, on-going campaign with Huggies. By incrementally increasing email and direct mail marketing reach, DMi helped Huggies to create a channel which will be used to distribute product information, coupons and content.

This combination of targeting and validation has resulted in the cost-effective generation of first time mothers and experienced moms and drastically impacted our partner's bottom line.

Huggies

Broadview

Broadview Networks is a leading provider of integrated networking services and cloud-based phone systems. In cooperation with Broadview, DMi Partners has developed strategies employing the most ethical and contemporary SEO techniques, improving Broadview's online presence through improved search rankings, website traffic and conversion rates.

Keyword ranking positions have increased by 75%, resulting in a 30% increase in organic visitors. DMi's integrated Pay-per click campaign has accounted for a 25% increase in paid conversions, which can be attributed to DMi's custom microsite, which acts as a destination for all PPC traffic.

Broadview

Home Depot

The Home Depot, the largest home improvement retailer in the United States, was looking to dramatically expand two of their brand-specific clubs. DMi Partners provided The Home Depot's Garden Club and Promotional Club campaigns with high-quality and engaged consumers.

DMi utilized extensive validation tools and an agency approach to develop a relationship with the home improvement giant through ever increasing volume and quality.

Home Depot

Schools On Demand

Schools on Demand is owned and operated by Comcast Spotlight. It is a service that gives prospective students the ability to research accredited colleges and universities through a content library featuring over 700 College Video Tours.

Comcast teamed with DMi Partners in order to manage SOD's site operations, help with fulfillment, aid financial reporting and provide revenue dissemination.

Schools On Demand

American Express

American Express broke in the digital banking market with their Serve product in 2012. They partnered with DMi to develop their first true prospective customer acquisition program. DMi designed a series of welcome emails to send to consumers who expressed interest in the Serve product. Additionally, DMi continues to develop a media plan to generate new prospective consumers for Serve in 2014 and beyond.

During a 16 month on boarding process, DMi forged a true partnership with American Express which helped to create this dynamic and comprehensive campaign.

American Express

We sit at the forefront of
the Marketing Revolution.

Services

Agency Services

DMi Partners provides search engine and eCommerce solutions for our clients. With the help of detailed analytics, campaigns are built and optimized to ensure the best possible advertising copy, website content, and link building strategies with the aim of providing our clients with a maximum return on investment.

Education Marketing

As an intensely data-driven performance marketing agency, DMi Partners delivers prospective students who are actively looking to enroll in both online and campus-based Colleges and Universities. As each school and student is unique, DMi Partners emphasizes a robust matching process to ensure that only the ideal prospects are connected with our partner schools.

Lead Generation

As "The Performance Marketing Agency," DMi Partners purchases media using a lead-based model where clients pay for concrete results, not impressions or clicks. Our campaigns deliver new, interested potential customers in a cost-effective and risk-controlled manner, with the goal of both meeting and exceeding our clients' backend sales targets.

Telemarketing

DMi Partners has harnessed our robust, diverse network of media partners to create The Call Junction. The Call Junction delivers qualified prospects directly to our clients. DMi executes mobile click-to-call and other digital & broadcast media placements that run on a cost per call model. This strategy shields our partners from the financial risks of click and impression-based media buys and the frustration of low contact rates.

Affiliate Marketing

DMi Partners' CPA Café is our private, proprietary affiliate network comprised of hundreds of web sites, email lists, blogs, and search affiliates. We connect our advertisers with publishers that have both been thoroughly vetted for quality and judged to be ideally positioned to achieve our each client's unique goals.

Monetization

DMi Partners helps our partners tap into the hidden value of their pre-existing databases by providing new, innovative monetization strategies. Through our access to a broad range of offers as well as the technical ability and skill-set to segment audiences, DMi matches the right offers with the right users in order to extract the most possible value for our clients.

DMi creates multi-dimensional
and multi directional
campaigns that ensure
lasting connection
between consumers
and advertisers.

Products

CEC

"Connect. Engage. Convert." is our lead conversion process, which connects potential consumers with a brand, engages the consumer with outbound marketing and ensures that the consumer's information will convert to profit for the client.

Lead Refinery

DMi's proprietary set of validation tools detects invalid leads before they make their way to the client, performing a system of checks and balances in real-time to ensure accurate contact information and to meet the client's targeted demographics.

CPA Café

CPA Café is DMI's affiliate network, which drives high-quality traffic to premium industry brands and Fortune 500 companies through a network of esteemed publishers.

eCollegeFinder

eCollegeFinder is a 100% organic platform that helps prospective students find online and campus-based degrees from accredited colleges and universities.

Verify . Match . Qualify .

"Verify Match Qualify" connects prospective students with colleges and universities that best reflect their passions and fosters their search to continue their education through a series of client-approved questions and scripting.

Call Junction

Call Junction improves on traditional telemarketing technology, utilizing coordinated communication strategies that ensure quality through detailed reporting and meticulous analysis. By combining the power of the web with call centers, DMi Partners brings you accountability and results. All of our programs work on a pay-per-performance basis, ensuring quality and value for your investment.

Contact

1 (800) 947-3148

Call, click or stop by to learn how our team of marketing professionals can provide you with the solutions needed to grow your business, and build your bottom line.

DMi Headquarters
One South Broad St.
11th Floor
Philadelphia, PA 19107
DMi Regional Office
5499 N. Federal Hwy.
Suite H
Boca Raton, FL 33487

Email us at info@dmipartners.com, or use the form below to send a message. All fields are required.

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