We’re a little crazy

That time we built a website in 24 hours...

A few years back, the DMi team had a meeting with an executive at Tastykake, a large Philadelphia-based bakery which makes pastries, cakes and pies, to talk about how we could help them with their digital marketing needs. What a treat!

The conversation went well, but the executive needed time with her team to discuss what might be the right fit for DMi’s skills. However, later that afternoon she called, and told us that the company who was building a microsite (remember those days...?) that was meant to launch the next day was not close to done. This site was a part of a robust cross-marketing sweepstakes with Wawa which was launching (with or without the site) the next day. "Can you get it done?"" We said "Of course!"" She responded "How about in one day?!?!"" Never one to back down from a challenge, we readily accepted. We quickly had a designer work on a site design, while simultaneously had developers working on the backend of the site’s structure. We had to wonder… "What did we get ourselves into this time?"

To get the job done we had to work tirelessly though the night. One thing we did that we have vowed to never do again was to test during the launch. But time was of the essence. Thankfully, we had everything working within minutes of launching. Not only did we get the job done, but our response time and agility helped us get our foot in the door to eventually run Tastykake’s ecommerce site and become their digital agency. The moral of the story: Never back down from a challenge (even one that seems daunting), you never know where it could lead!

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