LuminAI: Your AI Affiliate Strategist

An autonomous data analyst and strategy partner, trained on more than a decade of DMi's affiliate marketing expertise. Find out how LuminAI can work for you.

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A Self-Serve Affiliate Solution for Emerging Brands

Not every brand is ready for a full-service affiliate agency, and that's okay.

Whether you’re early in your growth curve, need to build out the channel before you can justify a bigger investment, or just need help getting from 0 to 30, LuminAI gives you the strategy and insight of an experienced affiliate team, without the full retainer.

What Exactly is LuminAi?

LuminAI is an agentic AI tool built on two things no one else can replicate:

A best in class AI data analyst

LuminAI proactively analyzes your affiliate campaigns, spots trends before you do, and suggests what to look into next. An example would be: You log in and it might tell you AOV is up 10% week over week and point you toward why.

Years of DMi’s proprietary affiliate knowledge

We've trained LuminAI with the knowledge base we've built managing affiliate programs for years: best practices, optimization strategies, publisher outreach approaches, and more. Unlike a general AI tool guessing at the next best answer, LuminAI references real, tested strategy that we use at DMi Partners to answer your questions.

What LuminAi Does

Proactively surfaces trends and performance insights across your campaigns
Answers strategy and outreach questions using DMi's affiliate marketing expertise
Recommends what to say when reaching out to publishers
Builds and delivers reporting and dashboards on a set schedule, straight to your inbox
Benchmarks your performance against anonymized, aggregated data from other brands in your vertical

What LuminAi Doesn't Do

Since LuminAI is a strategist, not a full-service team. It can't:

Send outreach emails or onboard publishers on your behalf
Manage day-to-day campaign work inside your affiliate platform
Replace the human editorial and creator pitch processes needed to recruit, activate and scale premium partnerships

Built on the Same Data as Lumina

LuminAI runs on the same underlying data as Lumina, DMi's proprietary analytics platform, and adds an AI strategy layer on top of it. That means your benchmarks are grounded in real, DMi-verified affiliate performance data, not guesswork.

Budget-Friendly Affiliate Strategy

Get Your LuminAI Quote

What DMi has built with LuminAI is really impressive. The quality of the answers it gives is very high. It feels like a real, substantive affiliate consultant that I'd feel comfortable asking strategic questions and relying on.

Brian Hashemi
Chief Marketing & Analytics Officer, Uncommon Goods.

FAQ

Is LuminAI a replacement for DMi's full-service affiliate management?

No. LuminAI gives you strategic guidance and data analysis. It doesn't manage outreach, onboarding, or day-to-day campaign work, and it doesn't come with the editorial relationships and direct publisher channels of a managed DMi Partners program.

How does LuminAI relate to Lumina?

LuminAI is built on the same underlying data as Lumina, DMi Partners’ proprietary analytics platform, with an AI strategist layered on top.

What if I outgrow LuminAI?

LuminAI is a great starting point if you're not ready for full-service support yet. When you're ready to scale, DMi's full affiliate team is here to assist you.

See If LuminAI Is a Fit Your Brand