Lumina by DMi is a comprehensive platform designed to streamline data-driven decision-making for marketing campaigns. It consolidates insights from various data sources into an easy-to-use centralized reporting platform, facilitating seamless collaboration and providing actionable insights.
Luminate Your DataCentralized Reporting Platform
All of your data pulled together into one accessible, easy-to-use platform that enables seamless collaboration and gives you confidence in how to move forward with action-oriented insights.
Cost Metrics Integration
With marketing budgets tightening, we know you’ll need to do more with less. Lumina’s dashboards incorporate cost metrics for comprehensive ROAS and profitability reporting.
Attribution and Incrementality
Our most common question when it comes to reporting is whether our efforts are truly incremental. Lumina’s profitability metrics allow you to create accurate comparisons to other paid media channels and have a clear perspective on incrementality.
Proprietary Scoring Algorithms
Our advanced data pipeline allows us to provide several bespoke algorithms across several channels and verticals. Our affiliate clients, for instance, can access our publisher scoring algorithm which is tailored to fit your industry and KPI benchmarks.
Continual Technological Enhancements
We’re committed to embracing the continual evolution of marketing technology, new sources of data, and new methods of analysis. Lumina will continue to add new features and expand in this era of big data and artificial intelligence.
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