“Succeeding together” is one of the values DMi lives by – and a few weeks ago, it took shape in a big way.

Thanks in large part to wonderful partnerships with Impact, Rastelli’s, and Sargento, DMi has received a trio of recent marketing honors: a Partnership Awards bronze medal for “Best Multi-Channel Strategy” and Internet Advertising Competition awards for Best Consumer Goods Email Message Campaign and Best Food Industry Email Message Campaign.

The “together” part of our client and partner relationships was the backbone of each campaign.

Our IAC wins were the product of seamless partnership between our email experts and Sargento’s account team. Our work centered on two goals:

1) use data from a new influx of subscribers to develop personalized content and email segments;

2) increase user engagement and Sargento brand loyalty through relevant content and personalized rewards. Our partnership enabled us to achieve these goals while staying faithful to Sargento’s branding and their mission of spreading the joy of 100% real, natural cheese.

In the case of the Partnership Awards, our multi-channel work with long-time client and high-end meat purveyor Rastelli’s was bolstered, on the affiliate side, by Impact’s suite of partnership management services.

Combined with our paid social and paid search efforts, and working in lockstep with the Rastelli’s team to align on goals and strategies, our affiliate campaigns helped the brand break holiday revenue records, increase ROAS, and achieve 15% year-over-year revenue growth despite major economic headwinds.

At DMi, “Wanting to Win” generally means working to give our clients a competitive advantage whenever possible and providing a supportive, inclusive workplace to attract and retain the industry’s best marketers. We don’t do what we do for trophies, but it feels awfully good to see our efforts validated by some of the most trusted organizations in marketing.