
Even though many of our favorite conferences were cancelled this year, we haven’t stopped chasing down any opportunity to connect with and learn from our partners. Members of DMi’s ecommerce team attended the first ever remote livestream version of Shopify Reunite last month and were excited to learn about what Shopify is working on to help their store owners run better ecommerce operations. Here’s what we’re most excited about:
Shopify Capital We love the idea of another financing option for business owners looking to inject capital to scale their business, especially given the economic uncertainty brought on by the COVID-19 pandemic. Shopify is really putting their money where their mouth is with their financing option – they truly believe in how their tech can help stores succeed, and it shows.
Gift Cards, Tipping, and Curbside Pickup to Help COVID-19 Affected Businesses Gift cards are temporarily free on all plans, meaning every store owner has the ability to sell gift cards if their inventory is unavailable to sell or ship, or if they’re a brick and mortar that wants to bring in quick revenue to keep their business afloat while they’re closed. Shopify also built in tipping functionality to their checkout, which is going to help those businesses with loyal customers looking to help them out during this challenging time. Finally, local delivery and curbside pickup options are now available, allowing small businesses to cater to their neighborhoods during lockdown.
International Enhancements DMi is proud to have multiple clients who maintain US and international ecommerce presences, and Shopify’s improvements to their international offerings are a very welcome addition. Store owners can now set up local domains, and with that comes that region’s language and currency, as well as organic optimizations to send search users to the right store based on their location.
Shopify Email DMi is a true believer in the power of email, so any time we see email being embraced and integrated seamlessly into the platforms we know and love, we are on board. We’re excited to get our hands on Shopify Email and watch as it continues to add features to keep up with their long list of ESP competitors that they’re jumping in with.
Are you interested in learning about how DMi can help your business scale your ecommerce operations, or launch your first ecommerce site? Drop us a line if so!
DMi Partners is a full-service digital marketing agency headquartered in Philadelphia. DMi has excelled in managing award-winning campaigns for recognized consumer, B2B and ecommerce brands since 2003. Its innovative email and affiliate management accompany an arsenal of digital services including SEO, paid search, ecommerce, branding and interactive, social media marketing and advanced marketing analytics designed to engage target audiences to drive revenue.
Staffed by big agency talent and offering the personal attention and agility of a boutique, DMi has a proven track record of delivering the highest quality marketing strategy, execution and results. Learn more by visiting dmipartners.com or contact info@dmipartners.com.
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