The more publishers love working with DMi, the more opportunities we can get for our affiliate clients. The easier it is for publishers to optimize the performance of campaigns for our brands, the more benefit both sides reap from the campaigns.

In that spirit, I absolutely love giving out recommendations for publisher-to-publisher relationships that can help everyone involved (in fact, thanks to Head of Affiliate and Partnerships Education Laura Press and her colleagues at Impact, I got to do just that at IPX recently!).

In case you missed IPX, I’ll use this space to break down some of the challenges publisher-to-publisher relationships can help address and list a few of my current favorites.

First, let’s level-set: publishers are individuals or businesses who work with another business to promote their products or services. In return, that business pays you a CPA for any resulting actions. Publishers can run into a bunch of hurdles in trying to optimize those promotions:

• Poor tracking
• Manual code implementation
• Suboptimal UX
• A lack of data & analytics
  

Luckily, there’s a whole segment of publishers who make life easier for other publishers through:

• Automation of brand promotions
• Monetization of content
• Streamlined user experience
• Program insights for strategic decision-making
• Confidence-building tracking solutions

Five publishers who are established in the space for solving these challenges are:

Who they are: A content datafeed service

What they do: Collects deals and products; verifies, fixes, and optimizes to automatically provide a clean feed and save publishers tons of time doing it

Who they help: Partners who promote deals and products

Secret superpower: Amazing client and partner service

Who they are: A publisher technology partner

What they do: Optimize untapped traffic streams and augment first-party customer data

Who they help: Companies looking to increase action-based conversions when users enter or exit a site

Secret superpower: Giving publishers an incremental path to added revenue

Who they are: Leading commerce optimization platform

What they do: Use proprietary technology to build better customer conversion paths

Who they help: Creators and affiliate publishers

Secret superpower: The best technology in the space

Who they are: A technology solution

What they do: Identify the memory cookie in tracking links to help publishers alert brands to browser and consent updates

Who they help: Publishers trying to optimize conversions and earnings per click

Secret superpower: Helping publishers navigate a tricky privacy landscape

Who they are: Leading Gen Z shopping and wishlisting platform

What they do: Employ an extension to show exclusive publisher content and offers to in-market users

Who they help: Partners looking to optimize revenue from content

Secret superpower: Leveraging first-party data to ramp up conversions

Who they are: Affiliate data aggregator

What they do: Aggregate over 100 networks and platforms into a singular view Who they help: Publishers that need an easy dashboard solution for their campaigns

Secret superpower: All-in-one data viewing that speeds up intelligent decision-making.

We’re always eager to chat with publishers on just about any topic that can make life easier for them (and by extension our clients), so drop us a line at info@dmipartners.com to get our take on the publisher-to-publisher options that could work for you.