Depending on what role you play in the digital marketing ecosystem, hearing the word ‘attribution’ either sends you over the moon or sends shivers down your spine. Regardless, it definitely demands your attention.

Attribution has the same effect on each marketing channel as it does each marketer responsible for execution. Every year, the allocation of over $100 billion of digital ad spend is at the mercy of the attribution practices of America’s advertisers.

Over the course of the next few weeks, stakeholders from DMi’s managed services practices will articulate some of the strategies our clients are successfully using for attribution. The series will share unique perspectives on attribution from DMi’s channel leaders for SEM, Affiliate, Email, Ecommerce, and Database Acquisition.

Our goal is to illustrate some of the most effective attribution strategies we are seeing, especially where clients’ approach to attribution cuts against the grain of the typical models employed. We will also highlight the trials and tribulations our clients have experienced in pursuit of an equitable and productive attribution model. No matter what your experience with attribution is today, you will learn that the struggle is real and you are in good company.

Stay tuned. Part one of the series will be posted next week. Check us out before then for a teaser of the content that will be covered.