Getting qualified prospective new customers to opt-in to email marketing is one of the biggest challenges advertisers face in the digital age. Presenting consumers with clear and immediate value for joining your email list can help accelerate new signups. For some brands, that means using a monetary offer like percent off your first purchase, a free coupon or free shipping. For others, the offer doesn’t use a monetary hook, but rather access to exclusive content and insider tips.

DMi analyzed 2017 campaign data from over 75 consumer brands that we executed email subscriber acquisition campaigns for to see who used monetary offers and who didn’t. Here are some of the highlights:

• 32% of the brands used a monetary offer to incentivize consumers to join their email list.

o 19% of Consumer Packaged Good brands used a monetary offer

o 38% of Financial brands used a monetary offer

o 8% of Media/Entertainment brands used a monetary offer

o 0% of Non-Profit organizations used a monetary offer

o 59% of Retail brands used a monetary offer

o 27% of Travel brands used a monetary offer

• Of the brands that used a monetary offer:

o 48% used a percent off the consumer’s first purchased

o 4% used a sweepstakes entry

o 20% used a coupon redemption

o 28% used a free product offer

Incentives help move the needle. How can you make it work for you? Let DMi partners design an email marketing strategy for your company to add customers based on our acumen on engagement of the right consumer.