Last week, we joined forces with Emarsys Sr. CX Consultant Ellie Quacquerelli to tackle a subject that’s inspired some anxiety in the world of email marketing: iOS 17 and its effects on click tracking.

If you don’t have time to watch the webinar (details at the end of the post, I’ll lay out the main takeaway: we’ll be okay!

In other words, it’s not going to hit click tracking like iOS 15 compromised open tracking. If you hear people suggesting that it’s going to strip all tracking parameters from click links, you can ignore them – our analysis of beta tests to date is that UTM parameters, in particular, do not appear to be affected, nor does tracking in Google Analytics.

Does that mean you should ignore this and stop monitoring future iOS updates? Not at all – we recommend peppering your email provider and/or marketing partners with questions about the specifics of your campaigns and keeping an eye on Apple for more rollouts than could change the tracking landscape.

If you want to dive into the full recording (less than 30 min., including audience Q&A) to see what the update actually does and what it might presage for future updates, please fill in the form below and we’ll email you a password and an access link during working hours.