It’s always nice to be recognized, but it’s even more special since this award reflects the values of trust and warm familiarity of our client, Rastelli’s, and to know we are helping families during these uncertain times. DMi is proud to announce that our Creative Director, David Lachowicz, and team have brought home the Gold for Logo Design in the 2020 Philadelphia American Advertising ADDY® Awards. We were even more excited to learn that the logo scored higher than all other entries this year and was awarded Best in Show!

The work entered by our Branding Team was a unique logo for our partner, Rastelli’s, an online direct to consumer meat delivery service. Growing up in his grandparent’s butcher shop certainly gave David an edge, drawing inspiration from the knife racks from his childhood that hung on the wall. The logo was developed to establish trust and familiarity in the brand upon first impression. The logo mark and typography are a nod to the history of Rastelli’s - starting as a classic family butcher shop - and how it evolved into a modern leading online brand and nationwide food distributor.

Rastelli’s is unique and has been able to connect with their consumers during these everchanging times. They are fulfilling an essential need to get quality food to people who are not allowed to leave their homes or allowed to frequent grocers. As close partners with Rastelli’s, DMi’s Web Development team also built their ecommerce site to ensure functionality and an efficient user experience. The familiar logo and high-quality website have ensured that all points of the sales funnel are built for success while offering an important service in a trying time. Rastelli’s orders are arriving on the doorsteps of consumers and filling a void during a time of need.

The American Advertising Awards are the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local American Advertising Federation competitions. The mission of the ADDYs is to recognize and reward the creative spirit of excellence in the art of advertising. Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category.

On to regionals!