UX Certification in user experience lays the groundwork to create a concrete design and development decisions based on research rather than opinion. DMi is committed to building consistency by speaking the same language across our varied topics and practicing throughout teams, especially between multiple teams at organizations large and small. This certification is important to us because it builds our awareness of design guidelines and ensures we have up-to-date best practices. This investment will reinforce our team’s design and research toolbox. It will also continue to set us apart from the competition to continue winning.

“Your interaction-design decisions can have measurable effects on your users’ emotions and how they perceive the brand. Branding can be critically important when consumers decide whether to interact with organizations — make a purchase, use a service, apply for employment, or even sign up for a newsletter. While the perception of a brand cannot be strictly controlled, it can certainly be influenced.” David Lachowicz, Creative Director, DMi Partners.

Check out our very own here: Nielsen Norman Group Pronounced “La-HA-vitch”, Spelled Lachowicz.

Good work David- Proud to know ya!

DMi Partners is a one-stop-shop for digital marketing in Philadelphia that specializes in lead generation, SEO, digital experience, brand development, and e-commerce. Backed by our 16+ years of digital marketing experience and an award-winning creative department, DMi Partners offers big agency quality, stability, and efficiency, with the charm, personal attention, and agility of a boutique.

Nielsen Norman Group @NNgroup. User advocates offering evidence-based user experience (UX) research, training, consulting. Jakob Nielsen, Don Norman, Tog, and colleagues.