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Philadelphia, October 1, 2018 – DMi Partners today announced it has launched Reach Opt-Ins on Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Reach Opt-Ins is a streamlined solution that enables Salesforce Marketing Cloud customers to acquire new subscribers to their cross-channel marketing campaigns on a cost per new subscriber basis.

Built on the Salesforce Platform, Reach Opt-ins is currently available on AppExchange.

“Reach Opt-Ins is designed to increase the reach of your email marketing campaigns by acquiring highly targeted new email subscribers,” said Patrick McKenna, DMi CEO. “As a marketer, you can quickly scale your existing campaign profitably by only paying for each new prospective customer who signs up to receive your email messages. We’re very excited to roll this product out. Many of our longstanding clients utilize Salesforce and we’re excited to now have a turn-key application to streamline launching with new clients.”

“We are happy to welcome DMi Partners and Reach Opt-Ins onto AppExchange, as they provide customers with an exciting new way to reach customers through email marketing,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”

This kind of innovation aligns with DMi’s mission statement. “DMi Partners is focused on driving real online business growth for our clients,” said McKenna. “And we’re not afraid to bet our own profitability on achieving success for our clients. Through customer acquisition campaigns, as a high-powered alternative to traditional digital advertising, DMi helps our clients acquire new customers rapidly on a cost per net new basis.”

“We use advanced micro-targeting techniques to help brands find new customers. With dynamic advertising units DMi invites subscribers to take action, receive communications and purchase a product or more. All campaigns are priced based on performance where our clients know how much they’ll pay and how many new audience members they will acquire.”

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 6 million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

Additional Resources

Salesforce, AppExchange, Marketing Cloud and others are among the trademarks of salesforce.com, inc.


DMi Partners is a full-service digital marketing agency headquartered in Philadelphia. DMi has excelled in managing award-winning campaigns for recognized consumer, B2B and ecommerce brands since 2003. Its innovative email and affiliate management accompany an arsenal of digital services including SEO, paid search, ecommerce, branding and interactive, social media marketing and advanced marketing analytics designed to engage target audiences to drive revenue.

Staffed by big agency talent and offering the personal attention and agility of a boutique, DMi has a proven track record of delivering the highest quality marketing strategy, execution and results. Learn more by visiting dmipartners.com or contact info@dmipartners.com.

Post Author: Brian McKenna

Vice President, CRM

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