PHILADELPHIA, May 27, 2021 - DMi Partners, a Philadelphia-based full-service digital agency with a focus on performance marketing, has been shortlisted as a finalist for Performance In’s International Performance Marketing Awards (IPMA’s) to celebrate a successful year of recognition for the growing agency.

“It is wonderful for DMi to be recognized by our industry peers at Performance In. I am so grateful to the talented and dedicated team members that I have the opportunity to work with every day,” says Patrick McKenna, CEO, and Founder of DMi Partners.

The IPMA Awards celebrate the industry’s most exceptional projects on a global scale across the USA, MENA, APAC, LATAM, to Western and Eastern Europe. IPMA will announce winners on June 22nd, 2021, and have shortlisted DMi as a finalist for Best Agency Led Account, and Best Team in Performance Marketing.

DMi understood the strenth of the Sock It to Me brand lay in its unique positioning and colorful personality. DMi endeavored to promote this character throughout the campaign. Just as the brand includes an original hand-drawn doodle with the receipt of every order, DMi made sure to position the brand as fun, fresh, individual, and cool. To do so, the DMi Partners focused on Sock It to Me’s distinct messaging and approach. They made sure that all new messaging matched and enhanced the overall tone and personality of the brand. The Sock It to Me brand was eager to gain ground in a highly competitive niche. DMi had to determine early on which demographic would be a good fit and focus its efforts there.

“It is nearly impossible to narrow down the incredible work this team has done and continues to execute daily. The list is endless and it is continuously built upon. We are excited to be shortlisted and look forward to the awards ceremony in June,” says Vice President and Partner, Kristina Nolan.