The Hole in the Wall Gang Camp helps bring a summer camp experience for the children, parents & staff at Children’s Hospital of Philadelphia (CHOP). The Hole in the Wall Gang Camp was founded in 1988 by Paul Newman to give every child – no matter their illness – the chance to “raise a little hell.” Judging by the cheers ringing through the hallways, signs that are still being pulled down from the atrium and the slime that child life specialists are still finding behind their ears, it’s safe to say that mission was accomplished.

For the fifth straight year, DMi Partners, a Philadelphia based full-service digital marketing agency, has been fortunate enough to participate in the Camp Week festivities as volunteers. “I’m thankful that DMi offers me community service days where I can participate in events like Camp Week without sacrificing my vacation days,” said Kristina Nolan, Director of Affiliate Marketing. “Camp week was simply amazing!! I was able to put my life aside for the day to bring happiness and excitement to a little person’s life,” echoed DMi Sr. Customer Service Representative Saletia Stokes.

Patrick McKenna, DMi Partners’ co-founder and CEO and former Hole in the Wall Cabin Counselor, was reminded of Paul Newman’s motivation for starting the camp in 1989 with this Newman quote: “I wanted to acknowledge luck: the chance of it, the benevolence of it in my life, and the brutality of it in the lives of others; made especially savage for children because they may not be allowed the good fortune of a lifetime to correct it.”

McKenna said, “I’m aware how lucky I am to work with the team at DMi Partners every day. To get to see them flex their creative muscles in an environment like CHOP is what it’s all about. I am truly lucky to be able to come back each year to be a small part of this.”

Each camp week has a different motto, this years was “Make Magic. Do good.” Over five normal days in the outside world, CHOP was transformed into a magical summer camp to bring a smile to thousands of children, families and staff. It’s easy to see that motto in action and the ripple effects it creates. Take a look below to see for yourself:

For more information about The Hole in the Wall Gang Camp, or to get involved, visit: The Hole in the Wall Gang Camp.

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