Over the years, we’ve partnered with some of our email and affiliate clients to optimize their Shopify sites to make the most out of the traffic we’re driving. Along the way, we’ve realized that a surprising proportion of Shopify brands – from SMBs to enterprise – lack either the resources or expertise to pull this off on their own.

Today, we’re proud to introduce our new standalone Shopify Conversion Optimization service. With this launch, our goal is to help all kinds of brands realize the full potential of their Shopify sites even if they’re not partnering with DMi to grow their marketing campaigns.

How does it work?

When we begin work with a new client, the first thing we do is get things up to baseline. We do this by auditing the whole site from the user perspective and making recommendations based on our experience, best practices honed over the years, and industry research from leading entities including the Nielsen group.

Then the real fun begins: working with each brand’s specific strengths, goals, and challenges to turn their Shopify site into a revenue machine, with improved conversion rates and AOV (average order value) – and, where applicable, customer retention.

We tackle this initiative on several fronts. The first is conversion rate optimization, which relies on a clear and frictionless path to purchase.

Our approach to increasing AOV centers on identifying where in the purchase journey we can provide the user with added value without compromising their experience. For some brands, this might look like supplementing the order with upsells at the end of checkout; for others, it might include related product suggestions on product pages. Regardless of the recommendations, we make sure to run tests to gauge effectiveness (and identify any potential consequences).

For brand catalogs where repeat purchases are relevant, we utilize merchandising and loyalty programs to increase retention. This initiative includes membership programs, loyalty or rewards programs, optimizing post-purchase UX, etc. (Although it’s not required for our Shopify service, DMi’s email marketing team can add tons of value at this stage for brands without optimized email strategies.)

Success at all these stages depends on comprehensive knowledge of Shopify’s functionality and its app environment. No two clients will have the same ideal set-up, so we rely on our rich experience within the Shopify ecosystem and our rigorous testing of new Shopify features as they emerge to help architect custom solutions for each brand.

Why DMi?

Our range of experts in web and app dev, UX, and conversion optimization have driven incredible results for Shopify brands over the years. Examples include:

• a 171% conversion rate increase within 90 days of launching a new site for D2C streetwear brand Bungee Brand

• national brand awareness within 6 months of launching an upgraded user experience and site design for high-end meat purveyor Rastelli’s:

“DMi was a great partner whose team of Shopify experts routinely helped us implement performance enhancements on our site,” said Zachary Paul, formerly Head of Growth at Rastellis.com. “Whether it was staying on the cutting edge of personalization tactics, or identifying product pages where we could increase conversion rates by improving UX, the DMi team was always able to execute.”

Combine this expertise with our overall approach to client service, which is powered by a drive to create growth opportunities for our brand partners, and we’re confident that clients of our new services will reap powerful long-term benefits from great site UX, KPI growth, and improved customer loyalty.

If you’re curious about how to get started with our Shopify Conversion Optimization services, drop us a line at info@dmipartners.com; we’re always eager to tackle new challenges for great brand partners.