With over 14 years of experience helping our clients with their email strategies, DMi Partners is always looking forward to new trends in the email world. But unlike other agencies, DMi focuses on predicting trends that are too bold for many to take a risk forecasting.

1. Email communication sees a significant decrease as fax usage skyrockets. Early research has shown that the sound of a fax connection is incredibly soothing to millennials. As an aside, an intern uncovered that ‘fax’ is short for ‘facsimile’ while researching this trend, which seemed worth mentioning.
2. Major ISPs to roll out new error messages within their email platforms. Given the success and positive customer feedback of error messages such as “it seems like you forgot to attach a file,” ISPs are experimenting with new error messages. One of the most like to be implemented is: “Hey Dad, you put your entire message in the subject line. Make the subject a few words and then put your message in the actual message body.”
3. Service providers will add a ‘Reply Some’ option to their email response choices. The feature will join the current options of ‘Reply’ and ‘Reply All’ and will give users the option of replying to an incomplete assortment of the email recipients which will be randomly chosen by the service provider.
4. GMAIL to roll out a family inbox. Sitting alongside your Social and Promotions inbox, GMAIL will automatically filter all mail from family into this inbox. Word is that this will make sure you are in the right mind space to deal with all of those emails about who is sending mom the small blueberry loaf this year.
5. “Funsubscribe” Buttons will become a thing. DMi doesn’t know for sure what function the button will serve, but we feel pretty strongly that this is on the horizon. Get ready.