What’s your SPF? In other words, how much protection do you really need when it comes to making marketing decisions in the travel industry? Are you a convention and visitors bureau (CVB), a travel aggregation site, an online travel agency (OTA), an airline, a hotel chain, or a cruise line? If so, your goal is to find consumers who are engaged and ready to make a purchase. To do that efficiently and with as little risk as possible, it is important to find a partner that knows their way around the travel space, is flexible, understands and shares performance analytics, and works on a performance model.
If you are a travel company and you walk up to a digital advertising bar, what do you order?
Do you know the itinerary?Online Travel Industry - There are CVBs, aggregators, OTAs, and direct booking sites. It is important to find a partner that has worked with all types of online travel-based entities. Their knowledge base will be broad enough to dial in on the specific marketing strategies needed to develop comprehensive, effective campaigns.
Can I get insurance? Performance-Based Marketing - You do not need to take on all the risk. A performance-based campaign ensures that your marketing partner has some skin in the game. Companies that are confident in their skill-sets and that have long histories of exceeding client expectations often engage in these types of arrangements.
Are your plans accommodating? Customized - Your plans should be flexible. Are you looking for a click, a phone number to call, an address to email, a warm transfer, an actual booking, or a simple lead form? Your partner should be able to accommodate the output you need to manage your business.
Taking off on time? Analytics - Is your partner analyzing performance so they can maximize the effectiveness of your campaign? If not, they won’t be able to optimize your campaign to increase your return on investment. More importantly, are they sharing all the analytics with you?
DMi wants to be your co-pilot, 1st mate, and even concierge for your next acquisition campaign.
DMi Partners is a full-service digital marketing agency headquartered in Philadelphia. DMi has excelled in managing award-winning campaigns for recognized consumer, B2B and ecommerce brands since 2003. Its innovative email and affiliate management accompany an arsenal of digital services including SEO, paid search, ecommerce, branding and interactive, social media marketing and advanced marketing analytics designed to engage target audiences to drive revenue.
Staffed by big agency talent and offering the personal attention and agility of a boutique, DMi has a proven track record of delivering the highest quality marketing strategy, execution and results. Learn more by visiting dmipartners.com or contact info@dmipartners.com.
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