Lauren McGrath

Director of Email Marketing

The 10,000 ft view...Time in Industry, Hometown, Window or Aisle:

Making emails since 2018. Bridgewater, NJ (Central Jersey exists!). Aisle, duh.

What do you do at DMi?

I oversee our email execution, making sure we have processes in place to build the best campaigns and marketing automations.

What does your mom tell people you do?

"Don't you make junk mail?"

What do you do when you are not DMi’ing?

I play fan made versions of the show Survivor where I sleep in the woods for a weekend with no food, no shelter, and vote people off. And yes, this is enjoyable for me!

Go-to-karaoke song

The Fresh Prince of Bel-Air theme song (full version)

What excites you the most about email marketing?

It's the underdog of digital marketing. Often overlooked, but capable of having a major impact when used correctly.

What makes a good email?

A clear message, fun content, live text, and ADA compliance.

What's something—big or small—that you're really bad at?

Whispering. My Mom always says I was raised on a helicopter. Not great for my Survivor playing prospects…

What's something—big or small—that you’re really good at?

Saying Yes to last minute plans

If you could pick up a new skill in an instant what would it be?

Surfing

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