Ellen Hoffman

Director of Affiliate Operations

The 10,000 ft view...Time in Industry, Hometown, Window, or Aisle:

In the industry since 2013, Kingston, PA, Aisle

What do you do at DMi?

I lead a team of Account Strategists who manage a wide range of brands on our Affiliate roster. Additionally, I support new initiatives in client reporting and analytics to bring the most robust reporting to our team and our clients.

What do you do when you are not DMi’ing?

Enjoying time with family & friends, training our puppy, Max, a very energetic GSP, trying out different Peloton classes, and following my favorite artists around to various concert venues (ie John Mayer and the Jonas Brothers)

Go-to-karaoke song

Candy by Mandy Moore (iykyk)

What do you think makes DMi special?

Hands down it’s the people. You spend a minimum of eight hours a day at work, so it’s imperative to like the people you spend that time with!

What excites you the most about affiliate marketing?

It’s always evolving and expanding to include additional types of partners. I love that most people have no idea what affiliate marketing is, but they likely interact with it daily. It’s exciting!

What's something—big or small—that you're really bad at?

Whistling

What's something—big or small—that you’re really good at?

Bagging groceries. It’s a talent, I swear

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