Elizabeth Hoover

Director of Influencer Marketing

The 10,000 ft view...Time in Industry, Hometown, Window or Aisle:

I’m from Dallas, PA and have been in the industry since 2015. Aisle allllll the way!

What do you do at DMi?

I spearhead our international, content, and influencer initiatives, as well as oversee several members of our Partnership Development team, with the goals of helping grow our partner database, strengthening existing partner relationships, and developing out of the box opportunities to help knock our clients' KPIs out of the park..

What does your mom tell the family you do?

She knows my job involves some sort of marketing and talking a ton!

What do you do when you are not DMi’ing?

Eat a lot of gnocchi, pet dogs, and do yoga.

What makes a good affiliate campaign?

It depends on the client's goals, but the best campaigns happen when we align brands with partners whose audience members are the perfect fit for them via a mutually beneficial, long-term partnership.

Zombie Apocalypse...What do you do

Stock up on Doritos, put on some Whitney, and cry.

Go To Karaoke Song

The entire ABBA discography.

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