David Lachowicz

Senior Director of Creative & User Experience

The 10,000 ft view… Name, Role, Time in Industry, Hometown, School, Window or Aisle:

Been in the industry since 2007. Grew up in Northeast Philadelphia/Bristol, PA. I like to look out the window.

What do you do at DMi?

Oversee Creative, Development and eCommerce. And I still design hands-on.

What does your mom tell the family you do?

"That you’re an Art Director at a downtown ad agency"… My own mother gave me a demotion :(

What do you do when you are not DMi’ing?

I hang out with my wife, travel, play with my 13lb Carlin Pinscher (a little girl named Ashton), eat, and train powerlifting.

What makes a good brand?

It stays with you, even when you don’t realize it.

Zombie Apocalypse...What do you do?

Grab my dog, wife, a bat, a bunch of gasoline and beef jerky, and get to Montana as fast as possible to build a fort on a mountain

Movie character you most identify with…

John Wick. Don’t mess with my dog...

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