How DMi Found a Space in a Packed Place for a Beauty Retailer A Case Study on How Leveraging DMi as an Affiliate Management Agency Helped a Brand Increase Affiliate Revenue by 400%

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The Client An up and coming leader in the fast beauty space, this client follows a unique manufacturing cycle that’s instantaneous enough to serve the swift nature of the millennial market. To show growth in a competitive market, the client needed to find an agency that could substantially increase the output of their affiliate program. … Continue Reading »Continue Reading How DMi Found a Space in a Packed Place for a Beauty Retailer A Case Study on How Leveraging DMi as an Affiliate Management Agency Helped a Brand Increase Affiliate Revenue by 400%

Is Your First Party Data Actually Third Party Data? When it comes to your acquisition marketing campaigns, take a closer look.

Using third parties to acquire opt-in consumer data for your brands is a highly effective customer acquisition strategy.  The key advantages to advertisers are the cost efficiency and targeting effectiveness, as many programs use performance-based pricing modes to reduce the advertiser’s cost risk; and the advertisers are able to use the consumer data already collected … Continue Reading »Continue Reading Is Your First Party Data Actually Third Party Data? When it comes to your acquisition marketing campaigns, take a closer look.

4 Questions to Help Navigate the Waters of Consumer Acquisition in the Travel Market

What’s your SPF? In other words, how much protection do you really need when it comes to making marketing decisions in the travel industry? Are you a convention and visitors bureau (CVB), a travel aggregation site, an online travel agency (OTA), an airline, a hotel chain, or a cruise line? If so, your goal is … Continue Reading »Continue Reading 4 Questions to Help Navigate the Waters of Consumer Acquisition in the Travel Market