Marketing News: DMi’s Week in Review (July 2-8)

Agency News It was a slow week for agency news, but PR giant WPP made a splash by merging two of its agencies, Possible and Wunderman, to better serve enterprise clients. The two agencies will partner predominantly on WPP’s Amazon and Microsoft accounts. Read more – http://www.adweek.com/agencies/wpp-is-combining-2-of-its-agencies-possible-and-wunderman-to-form-a-digital-powerhouse/ Social Media News Instagram released a new feature—you … Continue Reading »

4 Questions to Help Navigate the Waters of Consumer Acquisition in the Travel Market

What’s your SPF? In other words, how much protection do you really need when it comes to making marketing decisions in the travel industry? Are you a convention and visitors bureau (CVB), a travel aggregation site, an online travel agency (OTA), an airline, a hotel chain, or a cruise line? If so, your goal is … Continue Reading »