Implement Tracking – Mobile Email Marketing

What’s the point of putting all of this effort into your email marketing if you don’t know if the emails are even being read?  Tracking is crucial to any email campaign, or really any marketing campaign.  One popular program is Google Analytics (tagging links).  Other programs such as MailChimp and Constant Contact have different types … Continue Reading »

Personalization is Key – Mobile Email Marketing

Know your audience and keep them in mind when creating your email campaign.  How often do you delete a generic email that has absolutely nothing geared towards your personal style or interests?  Trash. Use the data available to you to send product suggestions, offer personalized rewards or even simply use the customer’s name.  This small … Continue Reading »