Incentives to Subscribe to Email Marketing: Do They Work? We analyzed our 2017 campaign data from over 75 prominent consumer brands to see what the most common incentives for email subscriptions are.

Getting qualified prospective new customers to opt-in to email marketing is one of the biggest challenges advertisers face in the digital age.  Presenting consumers with clear and immediate value for joining your email list can help accelerate new signups.  For some brands, that means using a monetary offer like percent off your first purchase, a free coupon … Continue Reading »