When it comes to email marketing, there are frights around every corner determined to disrupt your deliverability, complicate your optimizations, and slow down your list growth. But often times, advertisers wait to react to trouble instead of preparing for it. In the spirit of Halloween, we thought it would be helpful to compare this strategy … Continue Reading »Continue Reading Don’t Make Horror Movie Mistakes Addressing your Email Marketing Problems If your plan is to try to run from the threats facing your email marketing campaign, you may end up like our favorite Horror Movie protagonists – helplessly trapped in the corner as the monster approaches.
We work every day at DMi Partners to get the most value out of every single visitor to our clients’ websites. We set out to do that in early 2018 when we began testing new email signup lightboxes on Mitchell & Ness’ homepage. The effect was nearly immediate – we witnessed our email opt-in rate … Continue Reading »Continue Reading We’ll Find a Way to Kickstart Your Subscribers
The California Consumer Privacy Act of 2018, or CCPA, means major changes are coming, and most likely more than to just the Golden State. The new law will compel businesses to disclose information they collect on consumers starting in 2020. It will also give consumers the right to ask companies not to sell their personal … Continue Reading »Continue Reading Tracking Regulations to Protect Personal Information CA’s new online privacy will require new safety measures – possibly nationwide
Getting qualified prospective new customers to opt-in to email marketing is one of the biggest challenges advertisers face in the digital age. Presenting consumers with clear and immediate value for joining your email list can help accelerate new signups. For some brands, that means using a monetary offer like percent off your first purchase, a free coupon … Continue Reading »Continue Reading Incentives to Subscribe to Email Marketing: Do They Work? We analyzed our 2017 campaign data from over 75 prominent consumer brands to see what the most common incentives for email subscriptions are.
With over 14 years of experience helping our clients with their email strategies, DMi Partners is always looking forward to new trends in the email world. But unlike other agencies, DMi focuses on predicting trends that are too bold for many to take a risk forecasting. Email communication sees a significant decrease as fax … Continue Reading »Continue Reading 5 Predictions for Email in 2018
The gifts have been given, stockings unstuffed, and the radio is finally playing something other than Christmas music. The holiday season is coming to an end and we’re starting to look forward to what’s to come in 2017. We’re excited to get working on the ambitious goals we have set for next year. We will … Continue Reading »Continue Reading DMi’s New Year’s Resolutions
Stuffing. Gravy. Cranberry sauce. Sweet potatoes. Cornbread. Mac & Cheese. Candied yams. Digital Marketing. With the holidays right around the corner, we can’t get our favorite sides out of our mind and we definitely can’t wait to get them into our bellies. In our opinion the only things as delicious as holiday side dishes are … Continue Reading »Continue Reading DMi’s Recipe for Success this Holiday Season
If you don’t take care of your personal hygiene, chances are, you stink! Similarly, if you are not paying attention to the hygiene of your email lists, your email marketing campaigns will stink as well. Having a tidy database and monitoring its cleanliness often is a must when it comes to effective email campaigns. DMi … Continue Reading »Continue Reading Do You Have Good Email Hygiene?
Our mobile devices have become indispensable. In fact I have a “friend” (read me) that has been known to have a full blown anxiety attack if he is separated from his phone for more than five minutes. This is a major reason that mobile marketing is the way to reach prospects and why email has … Continue Reading »Continue Reading You Open Mobile Email. I Know You Do!
Keep the clutter to a minimum. Too many words and photos take long to load (and read), which can increase the chance of a customer deleting your email out of frustration. Choose some dynamic images, with few links and choice wording. Straightforward and direct is the best approach. Back to the article