Consider an email acquisition campaign where you only pay for subscribers that open! If your brand is looking to grow your email database with new opt-ins before Q4, a Pay Per Opener campaign could provide the quality control to confidently acquire a high volume of new subscribers without diluting your database or damaging your email deliverability.

For many leading consumer brands, email marketing is a cornerstone strategy for sales growth around the holidays.  As a result, the same email acquisition scenario seems to happen every year: Brand A wants to significantly grow the email database heading into Q4 in time to capitalize on heightened consumer engagement and revenue from their email … Continue Reading »Continue Reading Consider an email acquisition campaign where you only pay for subscribers that open! If your brand is looking to grow your email database with new opt-ins before Q4, a Pay Per Opener campaign could provide the quality control to confidently acquire a high volume of new subscribers without diluting your database or damaging your email deliverability.

Is Your First Party Data Actually Third Party Data? When it comes to your acquisition marketing campaigns, take a closer look.

Using third parties to acquire opt-in consumer data for your brands is a highly effective customer acquisition strategy.  The key advantages to advertisers are the cost efficiency and targeting effectiveness, as many programs use performance-based pricing modes to reduce the advertiser’s cost risk; and the advertisers are able to use the consumer data already collected … Continue Reading »Continue Reading Is Your First Party Data Actually Third Party Data? When it comes to your acquisition marketing campaigns, take a closer look.