For many leading consumer brands, email marketing is a cornerstone strategy for sales growth around the holidays. As a result, the same email acquisition scenario seems to happen every year: Brand A wants to significantly grow the email database heading into Q4 in time to capitalize on heightened consumer engagement and revenue from their email … Continue Reading »Continue Reading Consider an email acquisition campaign where you only pay for subscribers that open! If your brand is looking to grow your email database with new opt-ins before Q4, a Pay Per Opener campaign could provide the quality control to confidently acquire a high volume of new subscribers without diluting your database or damaging your email deliverability.
Using third parties to acquire opt-in consumer data for your brands is a highly effective customer acquisition strategy. The key advantages to advertisers are the cost efficiency and targeting effectiveness, as many programs use performance-based pricing modes to reduce the advertiser’s cost risk; and the advertisers are able to use the consumer data already collected … Continue Reading »Continue Reading Is Your First Party Data Actually Third Party Data? When it comes to your acquisition marketing campaigns, take a closer look.