Using third parties to acquire opt-in consumer data for your brands is a highly effective customer acquisition strategy. The key advantages to advertisers are the cost efficiency and targeting effectiveness, as many programs use performance-based pricing modes to reduce the advertiser’s cost risk; and the advertisers are able to use the consumer data already collected … Continue Reading »Continue Reading Is Your First Party Data Actually Third Party Data? When it comes to your acquisition marketing campaigns, take a closer look.
The Hole in the Wall Gang Camp helps bring a summer camp experience for the children, parents & staff at Children’s Hospital of Philadelphia (CHOP). The Hole in the Wall Gang Camp was founded in 1988 by Paul Newman to give every child – no matter their illness – the chance to “raise a little … Continue Reading »Continue Reading DMI Cares: The Hole in the Wall Gang Why we love spending time at Children’s Hospital of Philadelphia
The California Consumer Privacy Act of 2018, or CCPA, means major changes are coming, and most likely more than to just the Golden State. The new law will compel businesses to disclose information they collect on consumers starting in 2020. It will also give consumers the right to ask companies not to sell their personal … Continue Reading »Continue Reading Tracking Regulations to Protect Personal Information CA’s new online privacy will require new safety measures – possibly nationwide
Check out this pro bono project where we wanted to represent the personality of a beloved Philadelphia institution through playful and forward-thinking web design. The non-profit Moonstone Preschool has an arts-driven education model and wanted to showcase that creative identity with an updated website design. DMi Partners used sketches and watercolors from Moonstone students as … Continue Reading »Continue Reading Spotlight: Moonstone Preschool Web Design How creative collaboration lead to a great virtual experience
Magento 2.2.5 was released last week and along with the usual bug fixes, Magento Shipping received some updates that will help merchants deliver a better fulfillment experience to their customers. Specifically, batch processing with help merchants be more efficient in their shipping departments and therefore get packages out to customers faster. Additionally, improvements made to … Continue Reading »Continue Reading E-commerce Marketing with Magento’s Latest Keeping current with updates for e-commerce, the first in a continuing series spotlighting features that catch our attention
Members of the DMi Partners team helped The Leukemia & Lymphoma Society celebrate its Man & Woman of the Year on June 16th, 2018. The Leukemia & Lymphoma Society’s (LLS) Man & Woman of the Year campaign is a 10-week philanthropic competition for leaders in local communities across the United States to support blood cancer … Continue Reading »Continue Reading DMi Cares: The Leukemia & Lymphoma Society
Our Mission is to create unique, winning digital solutions— including a mix of cutting edge marketing services— for clients who rely on results from DMi’s dedicated and winning team. We work collaboratively in the best interest of our clients to get outcomes that improve their businesses and our own. We’re excited to add Alli Heafner, … Continue Reading »Continue Reading Welcome Three New Team Members A fear of belly buttons, some Beyoncé obsession and wiz isn’t cheese?!?
Getting qualified prospective new customers to opt-in to email marketing is one of the biggest challenges advertisers face in the digital age. Presenting consumers with clear and immediate value for joining your email list can help accelerate new signups. For some brands, that means using a monetary offer like percent off your first purchase, a free coupon … Continue Reading »Continue Reading Incentives to Subscribe to Email Marketing: Do They Work? We analyzed our 2017 campaign data from over 75 prominent consumer brands to see what the most common incentives for email subscriptions are.
Taking medicine for nausea is so 2000s. We are teaming up with another Philly-area company up to get the word out about a life-changing wearable device (think Apple Watch or Fitbit) with FDA-cleared technology that is making a difference in the lives of people that suffer from motion sickness, morning sickness, chemotherapy-related nausea, and more. … Continue Reading »Continue Reading Live Life In Full Motion
The team at DMi Partners is celebrating 15 years of success. Looking back at all the great clients we’ve worked with and all the excellent results we’ve produced, this is the time to look to the future and update our brand. DMi Partners is dedicated to driving digital results, customized for each client. We excel at … Continue Reading »Continue Reading We’ve Evolved. Same great digital marketing agency, fresh look and feel.