Marketing News: DMi’s Week in Review

Ad Agency News Heartbreaker of the week: Dos Equis split up with Havas Worldwide, the creator of the “Most Interesting Man in the World” campaign. Heineken USA decided to leave Havas for the younger and better-looking Droga5–will we ever view Dos Equis commercials the same way? Read more here:   In another heartrending breakup, … Continue Reading »

Find an Affiliate Marketing Partner in 5 Steps

What is Affiliate Marketing?

Affiliate marketing can be one of the most effective strategies for retailers, but only when you find the right partner. Here’s some background on affiliate marketing, plus five steps to finding the right affiliate partner. What is Affiliate Marketing? In short, affiliate marketing is the promotion of a company’s product on your website in an … Continue Reading »

DMi Hits The Road

Chicago, Atlanta, and Miami are just three of the ten cities DMi will be visiting this month. To kick off the year members of the DMi team travel the nation to visit clients and make game plan for the upcoming year. To hit a goal… you must set it first! Reply All. Integration Call. Screen … Continue Reading »

Palm Up? Palm Out? Palm High!

Agency/Client relationships take different forms.  Do any of these sound familiar? Your agency approaches you with an open hand that is regularly asking for a raise. Your agency provides adequate services and end meetings with civil handshakes all around. Or does your agency consistently celebrating wins together with high-fives?   We hope your current agency … Continue Reading »