Marketing News: DMi’s Week in Review (July 2-8)

Agency News It was a slow week for agency news, but PR giant WPP made a splash by merging two of its agencies, Possible and Wunderman, to better serve enterprise clients. The two agencies will partner predominantly on WPP’s Amazon and Microsoft accounts. Read more – Social Media News Instagram released a new feature—you … Continue Reading »

Marketing News: DMi’s Week in Review (June 11-17)

Agency News The most interesting man in the world now drinks tequila; Jonathan Goldsmith, the original face behind Dos Equis’ iconic campaign, has signed with Astral Tequila for a new campaign. His new line? “I told you, I don’t always drink beer.” Read more –   McCann has been fired by the Philippine Department … Continue Reading »

No, Facebook Isn’t Trying to Kill TV Ad Revenue

Facebook recently teamed up with Kantar Worldpanel on a study, and the findings probably won’t surprise you—you should spend more on Facebook advertising. If you can look past the self-serving nature of the results, Facebook and Kantar offer some genuinely interesting data. The study involved 13 fast-moving consumer goods (FMCG) brands—including giants like Procter & … Continue Reading »

Marketing News: DMi’s Week in Review

Ad Agency News Heartbreaker of the week: Dos Equis split up with Havas Worldwide, the creator of the “Most Interesting Man in the World” campaign. Heineken USA decided to leave Havas for the younger and better-looking Droga5–will we ever view Dos Equis commercials the same way? Read more here:   In another heartrending breakup, … Continue Reading »

Find an Affiliate Marketing Partner in 5 Steps

What is Affiliate Marketing?

Affiliate marketing can be one of the most effective strategies for retailers, but only when you find the right partner. Here’s some background on affiliate marketing, plus five steps to finding the right affiliate partner. What is Affiliate Marketing? In short, affiliate marketing is the promotion of a company’s product on your website in an … Continue Reading »