When it comes to email marketing, there are frights around every corner determined to disrupt your deliverability, complicate your optimizations, and slow down your list growth. But often times, advertisers wait to react to trouble instead of preparing for it. In the spirit of Halloween, we thought it would be helpful to compare this strategy … Continue Reading »Continue Reading Don’t Make Horror Movie Mistakes Addressing your Email Marketing Problems If your plan is to try to run from the threats facing your email marketing campaign, you may end up like our favorite Horror Movie protagonists – helplessly trapped in the corner as the monster approaches.
For many leading consumer brands, email marketing is a cornerstone strategy for sales growth around the holidays. As a result, the same email acquisition scenario seems to happen every year: Brand A wants to significantly grow the email database heading into Q4 in time to capitalize on heightened consumer engagement and revenue from their email … Continue Reading »Continue Reading Consider an email acquisition campaign where you only pay for subscribers that open! If your brand is looking to grow your email database with new opt-ins before Q4, a Pay Per Opener campaign could provide the quality control to confidently acquire a high volume of new subscribers without diluting your database or damaging your email deliverability.