DMi Partners
Database Acquisition

Database Acquisition via Hosted Registration

DMi has a network of publishers that present branded consumer opt-in advertisements to their audience. This solution allows DMi’s clients to reach qualified prospective consumers who are not currently in their consumer database using a performance based pricing model. This solution is ideal for advertisers seeking a high volume, cost controlled way to grow their consumer database.

The brand only pays for Consumer Opt-ins that are NEW to file.

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Database Acquisition Crash Course

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Brand Provides DMi with the Target Demographic Profile of their ideal consumer.

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DMi’s in house creative team works in tandem with the brand to design a call to action and direct Email Opt-In message.

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The Opt-in message is syndicated across a networks of sites based on a media plan that DMi’s account management team custom curates for each client based on their targeting and KPIs


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Consumers who Opt-In to the message have their information validated in real-time and transferred into the brand’s CRM/ESP for remarketing.

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DMi optimizes campaign based on new subscriber engagement data provided by the brand. After optimizations are implemented, DMi scales acquisition program to achieve customer growth goals.

DMi’s Role in the database acquisition Marketplace

DMi is the leading agency for database acquisition & lead generation campaign management. We are the agency that the biggest consumer brands trust to achieve their engagement KPIs, ensure compliance, and stay within budget.

DMi’s solution provides access to over 10 million monthly impressions across a network of 500+ direct sites. Every site is closely audited to ensure consumer opt-in best practices are being used.

Consumers are never incentivized or required to engage with the branded opt-ins, and every consumer opt-in becomes first party data exclusively owned by the advertiser.

Between 2017-2018, DMi’s database acquisition campaign management has driven measurable results for our brands.

30MOver 30M exclusive first party opt-ins generated

100%100% of DMi campaigns stayed within client’s campaign budget

91%91% of DMi campaigns exceeded client’s annual database growth goal

85%85% of DMi campaigns exceeded client’s engagement KPI benchmarks

83%83% of DMi campaigns exceeded client’s ROI benchmarks

67%67% of advertisers used DMi as their exclusive database acquisition management agency

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Interested in learning more about database acquisiton, DMi’s capabilities & media partners, or how we would tailor a program for your brand?

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