The concept for this advertisement utilized Pointroll's panel technology to allow users to view the plan details of TUYO Mobile's three most popular cell phones, as well as their special overseas calling rates (from US to Latin America). These were designed to match all TUYO Mobile branding, online and offline.
See sample demo executions as delivered via Pointroll:
This concept, also designed to be delivered with Pointroll expanding technology, focused on TUYO's World Cup sweepstakes promotion. As with the Cell Phone creative above, these were designed to match all TUYO Mobile branding, online and offline.
Anecdote: The soccer ball is programmed to bounce randomly about the ad upon rollover, eventually slowing down and falling to the "ground" after a short period of time. Care was taken to allow the ball to bounce only off the sweepstakes prizes and soccer ("futball") acceptable areas on the player (i.e., "Head and chest - no hands"). Early prototypes had an unusual and unforeseen problem: despite the random aspect of the bouncing, due to the dimensions of some units combined with the bounce "hot spots" on the player and prizes, the ball would almost always bounce on and settle between the soccer player's legs. In some instances, the ball would remain trapped - bouncing off the players chest down to the ground and back up, giving the effect that the player was "dribbling" with a special part of his anatomy.
Despite the humorous effect of this animation, DMi had to code a special "groin blocker" to prevent this unusual effect from occurring.
See sample demo executions as delivered via Pointroll: