Tracking, Reporting, and Analysis

DMi Partners' rigorous tracking, analysis and reporting

We love metrics. It helps us put money in our clients' pockets day after day, month after month. Your data allows us to provide you with insights to act on – about your customers, your market, and the profitability of every advertising dollar you spend.

DMi Partners has developed our own proprietary tracking and reporting system, which we call DARC (DMi Advanced Reporting Center). DARC tallies and crunches your every click, lead, and sale. We analyze DARC data in both static and non-static pools, using sophisticated algorithms including multivariable regression and optimization analysis.

Tracking beyond the point of sale

When your site is a lead generation portal and your main sales happen offline, DMi Partners specializes in integrating offline lead data into DARC so that you not only receive reports on your leads, but also data on the clients that provide you real revenue as well.

DMi Partners' reporting technology reveals:

• Who your customers are
• How much they spend
• How often they interact with you
• How long it takes to close a lead
• What tactics work best to speed the sale
• Which marketing initiatives are adding the most to your bottom line

This information helps you make smarter choices, faster. With greater and greater precision, you can take advantage of opportunities as they arise.

Accountable Account Management

You don't have to wade through pages and charts of data to find the good stuff. A DMi Partners dedicated Account Manager will always walk you through your reports' rich, actionable insights, answers your questions, and makes everything simple. As “The Performance Marketing Agency,” your success is intertwined with ours, and we make sure you always understand clearly what your options are.