Search Engine Marketing

On top – Help your site rise through the rankings

DMi Partners knows that as the popularity of major search engines such as Google have grown, it has become essential for online companies to have a strong presence in the search engines’ paid and organic listings. DMi Partners has made an art out of turning your marketing dollars into profit, using search engines like Google, Yahoo, and MSN.

Paid Search vs. Organic “Free” Search

Paid search refers to sponsored ads that appear surrounding the search results on the major search engines. Advertisers pay an adjustable cost per click for visitors from sponsored search. “Organic” traffic, on the other hand, refers to a search engines “natural” rankings indexed for specific keywords. The process of improving a site’s rankings in the organic results is frequently referred to as search engine optimization or “SEO” for short.

Organic Search/Search Engine Optimization

Search engine optimization (SEO) – making your website visible in the organic “free” listings on major search engines like Google and Yahoo – is a fast-moving science that demands constant vigilance, clever strategies and attention to detail. In an increasingly competitive online marketplace, choosing the experience of DMi Partners maximizes your chances of excellent placement when users search for your services or products.

Our strategies for improving your organic rankings include:

Keyword Research – determining which keywords will drive the most traffic that converts
Link Building – attracting links to your site on relevant sites with high PageRank
Content Development – developing content that will improve rankings while adding to the user experience
Comprehensive Site Strategy – developing a top to bottom approach to improving all key aspects of your site to achieve top rankings
Public Relations – creating press releases and content avenues which attract links to your site

Sponsored Search/Pay-Per-Click

Paid search advertising provides highly qualified leads at a low cost. By combining data from the search engines' databases with DMi Partners' reporting center data, we can find the words and phrases that bring you the best placements and customers for the right price. Our dynamic campaign management, which includes factors like the seasonality of your offer, inventory, news stories, and more, will boost your ROI.

Additionally, our paid search response data will give you detailed insights and information about your customers, your products, and your website. DMi Partners will help you use all of this data to improve all your marketing strategies, both online and off. We break down reporting to the most granular elements – keyword, ad copy, match type, etc., to make sure that you are receiving the maximum return on your investment.