Online Media Planning and Placement

Stand up and be counted – DMi Partners' online media solutions propel you to the front of the line

With years of experience in online media buying, DMi Partners uses our extensive knowledge, as well as our relationships with major online publishers, to find media buying solutions that will maximize your ROI. As “The Performance Marketing Agency,” we purchase media using all cost-effective pricing models, including CPM (cost per thousand impressions), CPC (cost per click), and, by leveraging our performance marketing relationships, CPA or CPL (cost per acquisition, cost per lead).

DMi Partners makes it easy to reach the right people with the right messages through powerful segmentation and aggregation programs. We help you take advantage of the most up-to-date media targeting options, such as:

Targeted Media Planning and Placement
  • Contextual targeting – placing ads near exact phrases or related content
  • Behavioral targeting – addressing users based on actual actions taken
  • Geographic targeting – reaching specific regions or areas
  • Demographic targeting – targeting user qualities
  • Dayparting – placement according to time of day
  • User re-targeting – re-addressing people who visited your site at other sites they visit afterward.

Accountability – once your campaigns get going

As “The Performance Marketing Agency,” DMi Partners prides itself on constant vigilance and optimization. If a placement is not hitting your desired metrics, our media team will consider all variables in optimizing or reallocating your marketing dollars. Utilizing a 3rd party ad server, we not only track actions taken after a user clicks on your ads, but we also track actions that happen if a user does not click. We provide you a more accurate picture of what your marketing dollars are adding to your bottom line.

Who do you want to reach? We will plan your ideal campaign

Online media buys can take shape in hundreds of ways, but here are some examples of media outlets that DMi Partners can successfully utilize to get users to convert on your site:

  • Traditional GIF/Flash Skyscraper, Leaderboard, and Rectangle Banners
  • Expanding Rich Media banners
  • Sponsored Email Content
  • Text Links
  • Website Content Integration