DMi Partners Delivers Enrollments!
As an intensely data-driven performance marketing agency, we deliver leads that
will convert to enrollments for both online and campus-based Colleges and Universities.
Our approach to student acquisition does not follow a predetermined or "cookie-cutter"
framework. Every school is unique and, as a result, so are the students that each
institution chooses to target. DMi Partners leverages a full range of services to
find the ideal candidates and to generate leads that will meet or exceed your enrollment
Below are just some of the resources we utilize to generate enrollments:
The highest quality leads you can find are individuals that are actively searching
for the degree program that you offer. That is precisely why we created eCollegeFinder.org. DMi Partners has devoted the past 4
years to securing the top rankings on the major search engines for intensely competitive
search terms that routinely drive the best enrollment rates around.
of the traffic comes directly from these search phrases - no other marketing campaigns
are mixed in. Leads from eCollegeFinder.org
routinely convert to enrollment in the top tier of all lead sources for our clients.
The average conversion to enrollment is above 5%.
Call Verified Leads
Tired of wasting time and resources dialing leads that you cannot get on the phone
or that don't meet your unique pre-qualifying requirements? DMi Partners eliminates
this problem by calling all leads to confirm that they meet the following core requirements:
- 18 years old and a citizen of the United States
- Have a high school diploma or GED
- Looking to enroll within the next 6 months
- Not currently enrolled in another institution
- Own a computer with working internet access for online colleges
Additionally, all inquiries are asked pre-qualifying questions unique to each institution
to ensure that all candidates are fully qualified and genuinely interested in the
degree program they have indicated. All dialing is U.S. based and all prospective
students have requested to be called and matched with the best school for them.
Whether you are looking for leads to be posted into your system or batch emailed,
our proprietary call center application can meet all demands necessary to deliver
leads that have the best chance to enroll.
DMi Partners qualifies and transfers prospective students that meet your school's
unique requirements live to your enrollment advisors. Our confirmation process eliminates
leads that are not interested or who may not be qualified for specific degree or
certificate programs. Additionally, by transferring the individual directly to your
enrollment team there are no concerns about getting the individual on the phone.
Top Converting Affiliates
Through our robust affiliate network, the CPA Café, we have developed working relationships
with the top publishers who generate leads for education. The CPA Café is
comprised of thousands of web sites, email lists, bloggers and search affiliates.
data-driven approach enables us to quickly determine the publishers that consistently
generate enrollments for our ongoing education campaigns. Through a series of expanding
test campaigns we gradually bring top performing publishers to new campaigns and
remove publishers that do not convert. The final step in this process is allowing
publishers to send traffic to our site –
DegreeHorizon.com. In addition to constant quality monitoring, this step-by-step
process assures that all traffic sources will have a proven record of conversion
and that the cost per enrollment will routinely meet or exceed your goals. If you
are looking to drive high quality traffic to your site or for leads to be posted
in your system (or both), our top performing affiliates are the answer.
Tracking and Reporting
We understand that generating a lead is just the first step to developing a relationship
between a school and a prospective student. We have developed proven methods of
growing this relationship through a variety of media and communication platforms.
Our proprietary tracking technology, DARC, enables us to track beyond the initial conversion
tying offline data to our online efforts. Additionally, DARC allows us to track
offline data including enrollments, dropouts, graduations, and more back to the
original data source or keyword/search engine. We utilize this data constantly in
order to optimize both our lead generation efforts and our ongoing enrollment solutions
efforts. Whether you are looking to improve your email campaigns with prospective
students, outsource your internal call center enrollment efforts or simply track
beyond the initial lead request, DMi Partners has the right blend of solutions to
meet your needs.
To find out more about the unique student acquisition and enrollment solutions
that DMi Partners provides simply click here or give us a call at 1-800-947-3148.