DMi's "Creative Solution" for Successful J.G. Wentworth Campaign 3.10.08

DMNews

Creative solutions from E.L.F. Cosmetics, J.G. Wentworth and Beverage Solutions Inc.

J.G. Wentworth: Geo-targeting works for life

Approach: Finance company J.G. Went­worth wanted to promote a new service cash­ing out life insurance policies. Since licensing requirements for this type of offer vary by state, the company tapped agency DMi for a geo-targeted Web campaign that also looked for high concentrations of older consumers, a key target audience.

DMi created several banner ads that were distributed via ad networks and major portals. This “was a good way to target Americans older than 65, but also adhere to the geo­graphic restrictions,“ says Patrick McKenna, CEO of DMi Partners.

Results: The campaign yielded a 30% increase in Internet-generated leads, and a 33% decrease in cost per closed deal compared to prior strategies.


 Check out DMi's creative solution here.

-Nathan Golia


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