Industry News Links

• Performance Marketing Just Works 2.07.08
  In this Adotas article, Mike Sprouse highlights performance marketing. Read More
  
  
• Search Engine Ad Spending Forecast Up 39% in 2007
  While overall advertising spend will only increase slightly, search and cost per action advertising to dramatically increase market share. Read More
  
  
• Behavioral Targeting: The New Killer App for Research 1.22.07
  Behavioral targeting is poised for another big year in 2007 for its "analytics-rich" nature. Read More
  
  
• Google Unveils New Search Services, Software 5.11.06
  Google's new service allows users to search for more detailed information. Read More
  
  
• Report: IM Underused as Ad Medium 4.27.06
  Advertisers aren't buying into one of the most popular modes of communication. Read More
  
  
• Study Shows Many Don't Understand Search Engines
  Despite the amount of time people devote to typing in searches on the Internet daily, many don't understand how they actually work. Read More
  
  
• Outlook 2006: Behavioral Targeting Poised For a Bigger Role in Search
  Forrester Research predicts a 20 percent increase in search marketing this year, and with it comes a heightened focus on behavioral targeting. Read More
  
  
• After the Holidays:E-Commerce Seeks Springboard into 2006
  Holiday shopping extends into the New Year for many e-commerce sites. Read More