Search Engine Marketing

Organic Optimization: The goal of organic optimization is to achieve high rankings in the natural (unpaid) listings on the major search engines such as Google and Yahoo!/Overture. To do this, DMi will create "search engine friendly" sites for clients, while ensuring that the existing branding, look, and feel of the site is maintained.

Paid Inclusion: Like Organic Optimization, Paid Inclusion is used to achieve high rankings in natural listings. Using Paid Inclusion you are guaranteed inclusion, but not positioning in the engine's database. DMi's Search Engine Optimization (SEO) specialists will optimize a feed prior to submission in order to improve positioning.

Pay Per Click: With Pay Per Click, an advertiser bids for positioning and the listings appear as "paid advertisements" or "Sponsored Links." This service is priced on a keyword "cost per click," and the market determines the value of the word. Keyword bidding occurs in real time, and DMi's dedicated account executives monitor these accounts closely to ensure top conversion rates and maximum ROI

Click Fraud Protection: Click fraud is an unfortunate reality in today's online marketplace. Smart marketers anticipate fraudulent click activity and are prepared to combat it. DMi takes extensive measures to protect our clients from click fraud. We negotiate directly with publishers to research suspicious click activity, recoup funds for clients when click fraud is identified, and work to prevent future security breaches.