Performance-Based Campaigns

DMi believes in leveraging the Internet as a direct response vehicle. We present our clients with tangible results and clear value for their marketing dollar. We are experts in lead generation, cost per sale, and other performance based campaigns where you pay only when the campaign yields results.

Lead Generation

DMi generates leads for customers across a variety of industries, using strategic and innovative methods to identify the online customer. We determine an allowable cost per customer, and consistently produce strong leads and high conversion rates.

Our simple, clear online forms allow for maximum customer response with minimal error. Our proprietary technology, Lead Aptitude Protocol (LAP), electronically qualifies leads so that only the highest quality leads are delivered to the client. In addition, through our lead generation programs we build vast customer databases for our clients so our clients can take advantage of a wide array of remarketing campaigns over time. DMi can import back-end customer data on a per-lead basis, to ensure that the allowable cost per customer is respected through each marketing medium.

Cost-per-Sale Programs

DMi provides partners with access to an extensive publisher network to run cost per sale campaigns. These campaigns are optimized through frequent creative refreshment, enhancements to user interfaces, and the use of new and diverse customer channels. Clients use these programs not only to generate sales, but also to improve brand awareness and increase visibility in a much lower-risk manner than traditional media. DMi custom-designs each program to provide widespread exposure on the sites that attract the intended target audience.

Affiliate Program Management

An Affiliate Program is an online sales force of websites that agree to run an offer on a cost-per-action basis. DMi maintains a vast affiliate network called the CPA Café, and has cultivated strategic partnerships with the most influential web publishers to ensure widespread distribution. Whether a client already has an affiliate program, or is looking to start a new one, DMi can provide a full service, customized solution.