J. G. Wentworth Case Study
Summary:
J.G. Wentworth required assistance in reaching their target client base and generating
viable client leads. Currently their marketing efforts include direct-to-consumer
television and print advertising, plus broker referrals and internet marketing.
Prior to partnering with DMi, the company's internet marketing efforts were met
with limited success. They established a web presence but were not reaching their
goals for internet-generated leads. DMi's research-based strategy continues to garner
successful results for J.G. Wentworth's online campaigns.
With DMi Partners, not only have we seen a consistent increase in the quantity of
leads generated, but also in the quality of these leads and their subsequent conversions.
DMi took the time to really understand our business and knows exactly how to target
our niche market.
— Michael Goodman, CEO, J.G. Wentworth
DMi's Approach:
DMi implemented a four-pronged strategy for lead generation, including:
- Search Engine Marketing
- Targeted Media Placements
- Co-Registrations
- Cost-Per-Lead Programs
Results:
In the first six months, DMi's strategy resulted in:
- 29.5% increase in gross volume of Internet generated leads
- 32.8% decrease in the cost per ‘closed deal’ compared to prior Internet
campaigns
- An average 49% lower cost per ‘closed deal’ than Direct Response Television
Campaign
- Improved lead qualification, resulting in a 7-10% decrease in call center operating
costs
